New book traverses business world

A new, six times a year magazine wants to be a forum for companies to share their international experiences and to discover global business trends.International Business Communications is distributed in 160 countries and its inaugural issue in October had a circulation...

A new, six times a year magazine wants to be a forum for companies to share their international experiences and to discover global business trends.

International Business Communications is distributed in 160 countries and its inaugural issue in October had a circulation of 12,000.

According to Jean Kennedy, publisher of Toronto-based IBC, the magazine’s major target is small- and mid-size business owners.

IBC is also delivered around the world through Canadian embassies and trade commissions.

The cost of an IBC subscription is $60 a year for six issues and a newsletter, ‘The Vital Link,’ about Canadian governmental programs in various countries.

The focus of the first issue was business development in India, with case histories of companies that have set up shop there.

Also in the first issue is a story on the adventures of a Canadian company in Mozambique; an article on trade by International Trade Minister Michael Wilson, and another on slash and burn management techniques.

Future issues of the magazine will focus on Mexico, Latin America, Malaysia, Indonesia, the Philippines and Canada. DC