Telemedia intros mag

Montreal: Telemedia has confirmed plans to launch a weekly newsmagazine likely in early January.The publication will compete with 7 Jours, published by Trustar, and with L'Actualite, which is put out by Les Editions Maclean Hunter.InvestmentTelemedia is expected to invest at least...

Montreal: Telemedia has confirmed plans to launch a weekly newsmagazine likely in early January.

The publication will compete with 7 Jours, published by Trustar, and with L’Actualite, which is put out by Les Editions Maclean Hunter.

Investment

Telemedia is expected to invest at least $5 million in its new French-language publication, which will take a soft news approach, focussing on ‘people and events.’

Speculation has it the planned launch of the magazine is in reaction to Trustar’s introduction a year ago of a weekly tv listings magazine which competes against Telemedia’s own once-a-week tv listings, TV Hebdo.

Louise-Marie Cote, Telemedia vice-president and general manager, denies her company is out to avenge fallen circulation at TV Hebdo.

Rather, Cote says Telemedia has been seeking a new title ‘to consolidate its base,’ adding TV Hebdo is the company’s most profitable title.

According to the Audit Bureau of Circulations, TV Hebdo’s circulation has declined about 14% from 290,224 in 1991 to 251,369 in the first six months of 1992.

Cote says Telemedia has rationalized production costs to maintain TV Hebdo’s profitability.

She says circulation loss due to competition from Trustar’s TV 7 Jours, inserted in the weekly 7 Jours, has likely peaked.

New quarterly

In other Quebec publishing news, Anchor Press of Montreal has launched World Trade, a quarterly magazine targetted to importers and exporters in Canada and the u.s.

The publication uses a glossy tabloid format and will have a projected paid and controlled circulation of 35,000.

Publisher Olaf Silva says World Trade has been launched as a result of a ‘niche opening created by free trade.’

In its debut issue, dated September, the magazine features a spread on the u.s. state of Vermont, and an interview with that state’s governor, Howard Dean.

Articles

Copy includes articles on trade between Quebec and the u.s., business opportunities in Atlantic Canada, in Hong Kong and information on how to obtain a u.s. work visa or ‘green card.’

World Trade also includes an extensive classified section listing business opportunities from around the world.

In its second issue, slated for this month, New York state and Singapore are subjects of feature reports.

Distribution

Distribution will be through chambers of commerce, economic development offices, other government offices and 10 Eastern U.S. seaboard states, from Maine to Maryland.

A year’s subscription costs $20, while a full-page, black-and-white ad costs US$2,450. A four-color ad costs an additional $950.

World Trade is being printed in Canada, but is published by Anchor Publications of Essex Junction, Vt., the u.s. affiliate of Anchor Press.