Whelan wins big at Crystals

The man at the centre of an international kerfuffle earlier this year over his win-a-job-contest for Newfoundland's Blue Star beer is the big winner in this year's Crystal Awards.The Crystals, held last week at the Phoenix nightclub in Toronto, are sponsored...

The man at the centre of an international kerfuffle earlier this year over his win-a-job-contest for Newfoundland’s Blue Star beer is the big winner in this year’s Crystal Awards.

The Crystals, held last week at the Phoenix nightclub in Toronto, are sponsored by the Radio Marketing Bureau.

Vaughn Whelan, of Vaughn Whelan Advertising Creative in Toronto, won one gold, three silver, a certificate of merit and a Best of Show Silver Star, all for Labatt Breweries of Newfoundland.

Vote of confidence

In a brief interview, Whelan called his tally a vote of confidence from the judges of the Crystals, and praised the team that helped him put the commercials together.

He says the radio spots that won him the awards were aired before the Blue Star job contest came out.

In September, the Newfoundland government quickly squelched a Whelan ad that had a win-a-job-contest as its centrepiece which offended some Newfoundlanders.

He says Labatt was ‘very, very supportive’ of him during the win-a-job commotion and he continues to work for the company.

Whelan won gold in the beverages category for his ‘Berlitz’ ad and silver for his ‘Stomp’ advertisement.

He also won silver in the markets over 250,000 category for ‘Safe Sips/Berlitz/Stomp.’

Whelan’s Best of Show Silver Star award was for ‘Berlitz,’ as was his certificate of merit for writing.

His third silver was for ‘Berlitz II’ in the humor category.

Other gold winners were Pirate Radio for its ‘Haircut/Dry Cleaner/Heels’ ad for First Canadian Place Shops in the markets over 250,000 category, and Cossette Communication-Marketing for its Bell Cellular ad, ‘Fall Call For Less’ in the automotive accessories/aftermarket service category.

In the station promotions and contests in markets over 250,000 category, the gold went to 54 Rock for its ‘Whole Lotta Zeppelin.’

Top spot in the appliances/ home entertainment/household products category went to McKim Baker Lovick/BBDO for its ‘Jack-In-The-Box’ ad.

The gold star Graeme Campbell Award for Performance went to Harris Cole Wilde for its ‘Clapton’ advertisement.

In the music category, Rosnick MacKinnon picked up gold for ‘Night Time.’

In travel/leisure time/entertainment/sports, the gold went to Ambrose Carr Linton Kelly for ‘Guzman.’

In technical production/special effects, Harris Cole Wilde also won a gold for ‘b&e,’ as it did in the writing category.

The Einstein Brothers won gold in the public services/charity/government category for its ‘Pretty House’ ad.

The Heywood Star went to KY 58/92 CITI-FM for the ‘Your Name’ advertisement, and the Best of Show Gold Star went to Pirate Radio for ‘Haircut/Dry Cleaner/Heels’ for First Canadian Place Shops.