Advertisers hold talks over pulled CBC show

The Ontario Court of Appeal injunction that prevented the cbc tv miniseries The Boys of St. Vincent from being shown in Ontario and parts of Quebec has also affected advertising and advertisers. Tom Curzon, a spokesman for cbc in Toronto, says...

The Ontario Court of Appeal injunction that prevented the cbc tv miniseries The Boys of St. Vincent from being shown in Ontario and parts of Quebec has also affected advertising and advertisers.

Tom Curzon, a spokesman for cbc in Toronto, says the broadcaster and its advertisers are in discussions now about ad time that was bought but never aired because of the injunction.

Broadcast

Curzon says there will be some changes to revenue projections for cbc but adds it is too soon to say what they will be.

Most advertisers understand the situation the cbc is in, he says.

The fictional The Boys of St. Vincent, a drama about Roman Catholic priests and lay brothers physically and sexually abusing boys in an orphanage, was due for broadcast on the full cbc tv English network beginning Dec. 6.

Lawyers for four Christian Brothers on trial in Ontario on sexual assault charges sought and received a Dec. 4 injunction banning the broadcast.

On Dec. 5, the injunction was partially lifted to allow broadcast of the drama elsewhere in Canada, but not in Ontario or in parts of Quebec.

Curzon says some cbc advertisers, which he declined to identify, withdrew their advertising from The Boys of St. Vincent broadcast before the injunction hit simply because of its subject.

Edwin O’Dacre, publisher of The Globe and Mail’s tv magazine, Broadcast Week, which was withdrawn from the weekend edition of the newspaper on legal advice (the front of the magazine features a photograph from The Boys of St. Vincent), says his ad sales staff are discussing with Broadcast Week advertisers their two days of lost exposure.

The magazine was scheduled to appear Dec. 5 but came with the Dec. 7 Globe instead.