For the record…

Corby Distilleries of Montreal has become the first distiller worldwide to introduce a low-calorie liqueur using Splenda.Splenda is a low-calorie sweetener that derives from sugar and can be used in every way in which sugar can be used. It was discovered...

Corby Distilleries of Montreal has become the first distiller worldwide to introduce a low-calorie liqueur using Splenda.

Splenda is a low-calorie sweetener that derives from sugar and can be used in every way in which sugar can be used. It was discovered in 1976 in a joint effort between Redpath parent Tate & Lyle and McNeil Specialty Products, a member of the Johnson & Johnson Family of Companies. The Canadian government approved Splenda for consumer use in 1991.

Corby, which began developing new liqueurs using Splenda four years ago, has launched two product lines using Splenda – San Lorano Light and Meagher’s Light Menthes.

Corby says the lines ‘have ’25% less calories, but the same taste and alcohol content as standard brands.’

Corby has almost 40% of the Canadian liqueur market, which is valued at about $92 million.

Montreal agency PNMD Publitel, the Quebec arm of Toronto’s McKim Baker Lovick/BBDO, is doing creative for the new products.

Media Buying Services is responsible for the media buying.

è The Toronto Blue Jays have signed Honda Canada as the Official Car of the Jays for the 1993 baseball season.

The signing marks the 17th consecutive season the Jays have named Toronto-based Honda as the official team automobile.

In announcing the agreement, the Jays have squelched speculation that Ford of Canada would pick up the coveted chauffeuring gig. The speculation began after Ford supplied 24 Mustangs for use by the Jays’ players during the Oct. 26 World Series victory parade in Toronto.

At the time, the Jays reported Ford was asked to supply the cars since it produces a convertible, while Honda does not.

è The Live Entertainment Corporation of Canada reports it has reached the $1-million mark in sales of single tickets and advance group bookings for its upcoming musical, Show Boat.

Show Boat, which will be directed by Harold Prince, is scheduled to premier in October 1993 at the new North York Performing Arts Centre. North York is a city located just north of Toronto.

Live Entertainment says about one-quarter of the ticket orders for the show have come from the Northeastern u.s. border cities of Buffalo, Syracuse and Rochester, all in New York state; Pittsburgh, Cleveland and Detroit.

Ontario accounts for the balance of the sales.

è Apple Canada will introduce 25 products in the first two months of 1993.

According to Apple, the new products will extend the company’s offerings across all categories in which it participates.

è Delta Hotels & Resorts has signed a deal to become a major sponsor of the Canadian Alpine Ski Team (cast) for the 1992-93 season.

Delta Hotels becomes cast’s Official Hotel & Resort sponsor.

Labatt Breweries of Canada, Jeep Eagle Chrysler and Canadian Airlines International are also major sponsors of cast.

Joel Rosen, Delta’s vice-president of marketing and sales, says he looks forward to ‘forming mutually beneficial strategic alliances’ with cast’s consortium of corporate sponsors.

è Concert Productions International has moved. The new address is 111 George St., 3rd floor, Toronto, M5A 2N4. The new phone number is (416) 777-1811. The new fax number is (416) 307-5111.