Levi posts Canadian to top Mexico job

ClientsU.S.-based Levis Strauss has tapped its Canadian office to fill its top marketing spot in Mexico.Beginning early in 1993, Bern Gorecki, marketing services manager with Levi Strauss Canada, will become director of marketing for Levi Strauss Mexico.Levi Strauss Canada has yet...


U.S.-based Levis Strauss has tapped its Canadian office to fill its top marketing spot in Mexico.

Beginning early in 1993, Bern Gorecki, marketing services manager with Levi Strauss Canada, will become director of marketing for Levi Strauss Mexico.

Levi Strauss Canada has yet to name a replacement.

è The new director of marketing and communications at Sundance Balloons International is George Husk.

Husk joins Sundance from TeleDirect (Publications), publishers of the Yellow Pages.

è Balmur, a Canadian entertainment company specializing in management, booking, publishing, recording, production and merchandising, has appointed J. Lyman MacInnis as managing director.

Lyman joins Balmur from John Labatt Entertainment Group, where he was president and chief executive officer.

Balmur represents Canadian recording artists Anne Murray, Rita MacNeil and George Fox.

è Walmar (Eastern Canada), the Weight Watchers International franchisee for southern Ontario, Quebec and Atlantic Canada, has a new vice-president and chief operating officer.

He is Alain Brunet, most recently senior vice-president and chief operating officer at Scott’s Kentucky Fried Chicken and responsible for the 350 kfc outlets across Canada.

Walmar is located in Mississauga, Ont.

è Place Desjardins, the office, mall and hotel complex in Montreal, has a new executive vice-president and general manager.

Gaetan Couture has been with Place Desjardins for 10 years. Before that he was an academic at the Universite de Sherbrooke, Que.

Place Desjardins, the Federation des caisses populaires de Montreal and l’Ouest-du-Quebec run the complex together.


Claude Croteau has joined Grey Canada as French-language creative director.

Croteau picks up the slack created by the closure last month of Partnaires Grey, the shop that handled French-language services for the Toronto agency.

Croteau is based in the company’s GCI Communications and Grey Healthcare offices in Montreal, reporting to Grey Canada Creative Director Peter Weis in Toronto.

He has been freelancing since leaving the post of vice-president co-creative director at Auger Babeaux McKim earlier this year.

è Steve Brook has taken over as vice-president, creative director at McKim Baker Lovick/BBDO Vancouver.

Brook, formerly associate creative director at the agency, fills the void left by Larry Tolpin’s recent move to Toronto as executive vice-president and chief creative officer of the six-shop, $360-million operation, Canada’s largest.

è Young & Rubicam, Toronto, has been busy with executive-level additions and promotions in recent weeks.

Geoff Arnoldi has signed on as senior vice-president, director of account management.

Arnoldi was previously senior vice-president and director of client services at Bozell Palmer Bonner and managing director of bpb’s Promotions Solutions Group.

Brad Fogel is y&r’s new group account director/automotive, responsible for the Ford corporate account.

Executive promotions include y&r Managing Director Nancy Birnbaum, who has been named executive vice-president.

Media Director Bruce Grondin and General Manager Serge Rancourt y&r/fmda (Ford & Mercury Dealers Association) have both added ‘senior vice-president’ to their titles.

è Geoffrey B. Roche & Partners of Toronto now has a staff of 16 with the recent addition of three new members.

Scott Dube has signed on as art director to work primarily on Ikea. Dube was most recently with Chiat/Day, and before that worked with SMW Advertising and Ambrose Carr Linton Kelly.

Sean Riley is working on the Royal Bank account as art director. Riley comes from Harris Drury Cohen of Fort Lauderdale, Fla.

Judy John has moved from Chiat/Day to gbr&p as writer to work on accounts such as Standard Optical and Royal Bank.


Ed King has joined the Western Shores Direct Marketing Group as fundraising account director.

Most recently, King worked as a member of the University of British Columbia’s alumni fundraising team. The program yielded more than $200 million.

Western Shores’ focus is integrated direct marketing using database marketing.

- There are two new faces around the table of the Canadian Direct Marketing Association’s board of directors.

They are Peter Vanexan, senior vice-president and general manager of Grand & Toy, and William French, president and chief operating officer of the Canadian Home Shopping Network.

French will chair the new CDMA Broadcast Council, which has the task of tackling the Canadian Radio-television and Telecommunications Commission regulations restricting direct broadcast marketing in Canada.

Vanexan becomes an director-at-large.