P&G backs Science Centre exhitib

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company. Donna A. LeBlanc is research co-ordinator for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Donna...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna A. LeBlanc is research co-ordinator for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692 or fax (416) 510-1694.

The ontario Science Centre in Toronto announces the opening of a permanent exhibition for June titled ‘The Living Earth.’

The installation, which cost $4 million, is expected to draw 10 million visitors over 10 years.

A walk through a rainforest, a trek through a cave, and the discovery of the living ecosystem will complement special programs targetted to students and the general public.

Lead sponsor status has been bought by Procter & Gamble, giving it exclusive recognition in outdoor advertising and the right to implement brand-related promotions at the retail level.

Inco, Motorola Canada, Honda Canada, the Consulting Engineers of Ontario and the Association of Professional Engineers of Ontario have signed on as presenting sponsors.

Sponsorship packages will be custom-tailored to suit participating companies’ communications priorities and will include: newspaper advertising, extensive on-site signage, cross-promotional opportunities and exclusivity within the company’s industry categories.

For more information, contact Christina Miller, sponsorship project manager at (416) 696-3185.

YTV Achievement Awards

In a live telecast to air on April 22, Canada’s youth and their excellence are celebrated when ytv presents the 4th Annual Achievement Awards.

Produced in conjunction with the National Arts Centre of Canada and in co-operation with the National Capital Commission, several leading Canadian organizations have announced their plans to sponsor specific award categories.

Sponsors and awards include Kellogg’s Frosted Flakes (bravery), Hasbro Nerf (sports), Popsicle Industries (specialty performance), Industry, Science & Technology Canada (innovation), Binney & Smith/ Crayola (visual arts), the Minister of State for Youth (dance), Rogers Communications/Rogers Cablesystems (writing), TV Guide (acting) and General Mills Fruit Roll-Ups (The Terry Fox Award.)

As part of their participation, sponsors provide a cash honorarium of $3,000, a $1,000 statuette engraved with their company name and logo and a media fee.

Beginning Feb. 1, ytv kicks off 12 weeks of on-air promotion ranging from mention on the network’s programs to 30-second commercial spots with the sponsors’ tags.

Additional promotion includes the corporate logo on all print materials, plus inclusion in the live telecast.

Remaining categories open for sponsorship include: vocal, public service, instrumental, band, entrepreneurship and environmental.

For more information, contact Suzanne Carpenter, national sales manager at (416) 534-1191.

Spring Fling ’93

Spring Fling ’93 returns to Toronto’s SkyDome with more than 30 giant carnival rides, games and continuous live entertainment beginning March 26 through April 4.

The indoor event, with a draw of 45,000 people in 1992, is targetted towards women aged 18-54 and teens and provides family fun at family prices.

Valued at $100,000, title sponsorship offers identification on all forms of advertising, banners, complimentary tickets, two-product displays, an employee day, couponing/sampling, consumer promotion tie-in and a SkyDome value-added package at a cost of $25,000.

The associate sponsorship includes television and print identification, banners, complimentary tickets, a sponsor day, one-product display and consumer promotion tie-in.

The $10,000 cost is valued at $45,000.

Media sponsors are The Toronto Sun, and Toronto radio stations The Mix 99.9 and CFTR 680.

For more information, contact Paul Clark at (416) 341-3148.

International Events Group

Created for corporations seeking top-quality sponsorship properties through which they can market their products and services, the Chicago-based International Events Group has published the 1993 IEG Directory of Sponsorship Marketing.

The 600-plus page directory includes the first index of sponsoring companies, as well as lists of sponsorship agencies and industry suppliers and services.

Ordering information is available by calling Lesa Ukman in Chicago at 1-312-944-1727.