Scali wins the B.C. Lotto

Scali McCabe Sloves, Vancouver, has been awarded the $9-million British Columbia Lottery Corporation account.The contract, which begins April 1, is for a three-year term with a two-year option for renewal.The business has been with McKim Baker Lovick/BBDO, Vancouver, since 1985.The review...

Scali McCabe Sloves, Vancouver, has been awarded the $9-million British Columbia Lottery Corporation account.

The contract, which begins April 1, is for a three-year term with a two-year option for renewal.

The business has been with McKim Baker Lovick/BBDO, Vancouver, since 1985.

The review started this past October and also included Palmer Jarvis Advertising, McKim Baker Lovick/BBDO and McCann-Erickson Advertising on the short-list.

Also in Vancouver, Grey Advertising has retained the $4-million B.C. Hydro business which it picked up about a year ago.

The assignment includes campaigns for Hydro’s Power Smart program, customer service and safety advertising, plus responsibility for some of the utility’s publications.

Also in the running were McCann-Erickson, Lanyon Phillips Brink, now, Palmer Jarvis and Scali McCabe Sloves.

In the third large agency review in the province, the Vancouver office of Cossette Communication-Marketing has won the b.c. ministry of Tourism North American ad account worth about $1.5 million ayear.

McKim Baker Lovick/BBDO’s three-year term expired in September.

In Toronto, Geoffrey B. Roche & Partners has won the ad assignment for Guelph, Ont.-based microbrewery, Sleeman Brewing & Malting, forecast at more than $1 million a year.

The search started mid-November, and Geoffrey B. Roche got the job on Dec. 1, the cutoff of the agency’s self-imposed embargo on new business.

Earlier this year, the agency promised not to take on new clients for six months after its acquisition of the Ikea account.

The other contenders in the review were Padulo Advertising and Promanad Communications.

Montreal’s Regie des installations olympiques has picked foug to handle its $75,000 creative assignment, which includes work for the Olympic Stadium, tower and pool.

Other Montreal agencies on the short-list were bos, Communications bleu blanc rouge, pdg strategie concept, and Studio 2+2.

The $300,000 media placement portion of the job has gone to Strategem. PS