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The royal Bank is looking beyond its agency pool for creative for a multimedia campaign scheduled to launch this spring.Peter Case, vice-president of advertising for Royal Bank, says several agencies are being asked for creative concepts.Case says he expects six or...

The royal Bank is looking beyond its agency pool for creative for a multimedia campaign scheduled to launch this spring.

Peter Case, vice-president of advertising for Royal Bank, says several agencies are being asked for creative concepts.

Case says he expects six or seven agencies, including Royal Bank incumbent shops, to be involved in the process. A decision will be made this month.

Case says Royal Bank works on a roster system and draws from a pool of agencies for each campaign.