Golf group tees off with sponsorships

The Royal Canadian Golf Association, host of the Canadian Open, has put together a limited number of corporate sponsorship packages for the tournament that runs for three days beginning Sept. 9.Stephen Ross, executive director of the association, says there are two...

The Royal Canadian Golf Association, host of the Canadian Open, has put together a limited number of corporate sponsorship packages for the tournament that runs for three days beginning Sept. 9.

Stephen Ross, executive director of the association, says there are two levels of sponsorship, Founder’s Club and suppliers’ package.

Ross says the Founder’s Club costs $170,000 and the suppliers’ package costs a little under $70,000.

He says sponsors at either level get industry exclusivity.

For this year, Ross says the tournament will remain the Canadian Open presented by du Maurier, which has been the presenting sponsor of the event since 1971.

For next year, he says there have been no discussions about what du Maurier might do.

Ross says cost is the likely reason why du Maurier, a division of Montreal-based Imperial Tobacco, is allowing for the first time other sponsors to come in.

Imperial Tobacco is wholly owned by Imasco, also of Montreal.

The Canadian Open is played at the Glen Abbey course in Oakville, Ont., and attracts some of the best-known names on the pro tour. DC