Merger produces new T.O. agency

New Toronto agency Griffin Bacal Volny has been formed through the partnership of Paul Phelan & Perry and Griffin Bacal Canada.Peter Volny, Paul Phelan president and sole owner, maintains an ownership stake in the new firm and continues as president.Paul Phelan...

New Toronto agency Griffin Bacal Volny has been formed through the partnership of Paul Phelan & Perry and Griffin Bacal Canada.

Peter Volny, Paul Phelan president and sole owner, maintains an ownership stake in the new firm and continues as president.

Paul Phelan & Perry, established in 1951, ranked as Canada’s 51st largest agency last year with billings of $10 million.

Estimated 1993 billings for Griffin Bacal Volny are in excess of $20 million.

New York-based independent Griffin Bacal has had a Toronto office for the past few years to handle media buying for toy companies Hasbro, Milton Bradley, and Playschool.

Billings have been about $5 million annually.

Paul Phelan’s portion of the client list includes BMW Motorcycles, The Borden Company, Lada, Mercury Marine, NGK Spark Plugs, Wynn’s and Yokohama Tires.

Fifteen-year-old Griffin Bacal reported 1992 billings of US$225 million.

Its u.s. client roster includes Brooks athletic footwear, Lipton, and Sharp Electronics.

Its Business Marketing Communications Group lists companies such as Fuji Electric, Maxell Corp. and Olin Ciba-Geigy.

Griffin Bacal has offices in London and Athens.