Nationair launch

Montreal-based Nationair has a new campaign set to go Feb. 1 to promote the airline's new discounted fares on the network of routes it has just announced.Nationair is offering scheduled flights serving Montreal, Toronto, Ottawa and Halifax.Jean Brault, president of the...

Montreal-based Nationair has a new campaign set to go Feb. 1 to promote the airline’s new discounted fares on the network of routes it has just announced.

Nationair is offering scheduled flights serving Montreal, Toronto, Ottawa and Halifax.

Jean Brault, president of the carrier’s ad agency, Montreal’s Groupaction Marketing, says Nationair will use transit ads, 30-second radio spots, daily newspapers in all four cities and most travel trade magazines to advertise the new fares and routes.

Brault says the advertising will be in English or French, depending on the market.

He says it will run for eight weeks, with the most emphasis placed on the first four weeks.

Groupaction Marketing has had Nationair’s account for seven years. DC