P&G, Rubbermaid sign marketing deal

Procter & Gamble and Rubbermaid Canada have signed a joint marketing agreement in which each firm will recommend the use of the other's products.Under the terms of the deal, Rubbermaid will recommend the use of p&g's Ultra Joy dishwashing liquid for...

Procter & Gamble and Rubbermaid Canada have signed a joint marketing agreement in which each firm will recommend the use of the other’s products.

Under the terms of the deal, Rubbermaid will recommend the use of p&g’s Ultra Joy dishwashing liquid for cleaning Rubbermaid’s Servin’ Saver food containers.

The endorsement will appear in ‘use and care’ brochures included in the Servin’ Saver containers.

Similarly, the labels on Ultra Joy bottles will alert consumers to the Rubbermaid endorsement of Ultra Joy. PA