One of Canada’s best-known high-tech trade pubMag on home computers

lishers has altered course with its next title, a consumer-oriented magazine called Home Computing & Entertainment.Paul Plesman, president and publisher at Toronto's Plesman Publications, says the time is right for his new magazine.Plesman predicts considerable interest and growth in the home...

lishers has altered course with its next title, a consumer-oriented magazine called Home Computing & Entertainment.

Paul Plesman, president and publisher at Toronto’s Plesman Publications, says the time is right for his new magazine.

Plesman predicts considerable interest and growth in the home computing/home entertainment field in the ’90s.

Issued twice

He says this year the glossy will come out twice, the first time in mid-August as a back-to-school issue, the second time in mid-November as a Christmas issue.

Plesman says the first issue will have a minimum of 64 pages. In 1994, he says the magazine will appear four times.

According to Plesman, the target market is the middle-income and upper-middle-income family with children at home, especially those young people in the 16-to-24 age bracket who have money to spend, and who exert significant influence on buying decisions.

Plesman refers to the 16- to 24-year-olds as ‘kids’ because, as with earlier generations, a feeble economy and fewer opportunities mean more of them are staying at home with their parents until marriage.

He says because Home Computing & Entertainment is aimed at families, there will be something in it for each age range, suggesting home video game articles for younger children and home theatre items for their parents.

The newly appointed editor of the magazine is author and well-known business and high-tech journalist Gordon Brockhouse.

Plesman promises a circulation of 450,000 for the magazine.

Mailed free

He says, initially, it will be mailed free to selected homes across the country, but in the longer term will converted to paid circulation.

Reaction to Home Computing & Entertainment has been positive so far, says Plesman, citing particular interest from the audio-visual sector.

The back cover of the first issue has already been sold, he says.

Plesman says a one-time, four-color, full-page insertion costs $18,500.

As well as Home Computing & Entertainment, Plesman publishes several other titles, including flagship Computing Canada. DC