don grant

vice-presidentof marketing,Wrigley Canada- Championed Wrigley Canada's national launch of Sugarfree Extra - the company's first sugar-free launch worldwide.- Helped lead S.C. Johnson & Son, maker of Johnson's Wax, to 100% volume growth from 1970-75 with product restaging and new introductions.we asked:Q....

vice-president

of marketing,

Wrigley Canada

- Championed Wrigley Canada’s national launch of Sugarfree Extra – the company’s first sugar-free launch worldwide.

- Helped lead S.C. Johnson & Son, maker of Johnson’s Wax, to 100% volume growth from 1970-75 with product restaging and new introductions.

we asked:

Q. Are you a believer in marketing by science or intuition?

A. ‘Mainly science, though intuition can create ideas, aid in applying science and improve execution.’

Q. Was there a significant turning point in your career?

A. ‘Yes. Following seven terrific years in advertising with fcb, I recognized I had a preference for the client side and was able to join Johnson’s Wax at the beginning of a major expansion program.’creative/strategic sense

‘Coming out of university, Don was meticulous as hell, and he hasn’t changed one iota. He’s probably one of the best-organized people you’ll ever meet.’

‘He’s very detail-oriented and can be accused sometimes of being too rigid, too buttoned down.’

‘He’s basically a numbers guy, but he’s also one of those few people who are both analytical and creative.’

‘Don is not a shoot-from-the-hip kind of guy. He’s a former Procter & Gamble guy, and he applies his p&g training to everything he does.’

Q. Who or what influenced you the most in your marketing career?

A. ‘My brother-in-law Mike Mooney, a very successful Toronto advertising/marketing/businessman, who helped shape my business perspective and career.’

Q. What is your favorite marketing campaign (not including campaigns with which you have been involved)?

A. ‘McDonald’s Pizza introduction.’

Q. What is your favorite ad (not including ads with which you have been involved)?

A. ‘VW Passat – Blind date.’

Q. What do you do in your spare time?

A. ‘Play old-timers hockey, squash, some white-water canoeing in the summer.’

Q. What do you love most about the marketing business?

A. ‘The stimulation of successfully building market share through working with bright people (and aiding their development) to develop effective strategies and tactics.’

Don Grant entered the marketing world in 1960 as an assistant product manager with Procter & Gamble.

Earlier that year, he had completed the mba program at The University of Western Ontario, in London. The year before, he completed a bachelor of commerce degree at the University of Toronto.

After three years at p&g, Grant joined FCB Advertising, where he spent seven years as an account supervisor working for such clients as Lever Bros., Kraft Foods and S. C. Johnson & Son. During this period, he also spent a short time with fcb in New York, working on the General Foods account.

In 1970, deciding his interests lay more on the client side than the agency side, Grant joined S. C. Johnson as marketing director in charge of product management, market research and sales promotion.

Five years later, he moved on to WEA Music of Canada as vice-president of marketing, overseeing marketing, sales, promotion, artist relations, distribution and production control.

In 1979, Wrigley Canada named him as its vice-president of marketing, the position he holds today.

Creative/Strategic Sense

‘Coming out of university, Don was meticulous as hell, and he hasn’t changed one iota. He’s probably one of the best-organized people you’ll ever meet.’

‘He’s very detail-oriented and can be accused sometimes of being too rigid, too buttoned down.’

‘He’s basically a numbers guy, but he’s also one of those few people who are both analytical and creative.’

‘Don is not a shoot-from-the-hip kind of guy. He’s a former Procter & Gamble guy, ad he applies his P&G training to everything he does.’

Management Skills

‘He’s extremely committed to training his people and teaching them classical marketing discipline.’

‘He’s very cordial, and very genuine and caring with his staff.’

Competitive Sense

‘One of the qualities Don has is he’s tenacious as all hell.’

‘He’s a guy who can get you there, you know. He can get you over the line.’

‘He’s one of the hardest-working people I’ve ever run into. He has incredible endurance and attention to detail.’

‘Don doesn’t come off as a competitive guy, but he is, and he’s in great shape. In his mid-50s, he’s still playing hockey and he recently took up white-water rafting.’

Next issue: Lawrence Bates, vice-president of marketing and sales, Sun-Rype Products, Kelowna, B.C.