Sisam at Baton

Peter Sisam, the most high-profile casualty of the recent CTV Television Network restructuring, has been hired by the Glenn-Warren Broadcast Sales Division of Baton Broadcasting as its director of marketing and sports properties.Sisam, formerly vice-president of CTV Sports, and 19 others...

Peter Sisam, the most high-profile casualty of the recent CTV Television Network restructuring, has been hired by the Glenn-Warren Broadcast Sales Division of Baton Broadcasting as its director of marketing and sports properties.

Sisam, formerly vice-president of CTV Sports, and 19 others accepted early retirement from ctv on Feb. 3, while nine others were laid off.

Sisam has been replaced at ctv by Gary Maavara, who will also continue in his role as vice-president, public affairs.

Sisam joined ctv as vice-president, marketing in 1982.

At the time of the overhaul, ctv President John Cassaday said in a press release Maavara is taking over CTV Sports at a crucial time for the network.

‘Mounting our coverage of the 1994 Winter Olympics is among our highest priorities,’ Cassaday, a former packaged goods marketer, said in the release.

He said the revamp was a cost-cutting bid by the network to stay competitive in view of the expanding satellite industry.

‘With the 100-channel market just around the corner, ctv must be more dynamic, entrepreneurial and efficient, with a workforce turned on at every level,’ Cassaday, a former packaged goods marketer, said in the release.

Under the restructuring, Tom Peddie, ctv’s chief financial officer and senior vice-president, will oversee a new central operations department, serving all areas of programming.