Comcore head departs

McKim baker lovick/bbdo has not yet replaced Jocelyn Robert who left his post of president of Comcore Direct, the agency's direct marketing unit, early last month.Robert had headed Comcore Direct for over five years.Peter Stringham, mbl/bbdo president and ceo, says the...

McKim baker lovick/bbdo has not yet replaced Jocelyn Robert who left his post of president of Comcore Direct, the agency’s direct marketing unit, early last month.

Robert had headed Comcore Direct for over five years.

Peter Stringham, mbl/bbdo president and ceo, says the company is looking at how its integrated, or below-the-line, services such as direct marketing and public relations fit into the new restructuring of the agency.

Len Meadwell, managing director of the agency group specializing in service accounts, has taken over as acting managing director of Comcore Direct.

Meadwell has made an assessment of Canada’s below-the-line industry and will be putting his findings into a restructuring plan for Comcore.

Stringham says that right now he does not know what changes are in store for both Comcore and bbdo’s public relations operations across Canada. PS