FOR THE RECORDÉ

The vancouver office of McKim Baker Lovick/BBDO has been chosen as agency for the 1993 Canada Games to be held in Kamloops, b.c. from Aug. 2-21.This year marks the 25th anniversary of the Games, which take place every four years, and...

The vancouver office of McKim Baker Lovick/BBDO has been chosen as agency for the 1993 Canada Games to be held in Kamloops, b.c. from Aug. 2-21.

This year marks the 25th anniversary of the Games, which take place every four years, and only the second time they have been held in b.c..

The national image campaign will contain some regional elements, primarily in b.c., and will try to set the Games apart from other national and international competitions such as the Commonwealth Games.

The tv, radio and print campaign will be supplemented by live tv coverage, about 17 hours nationally, and at least 25 hours of regional coverage on cbc.

- Target Marketing & Communications of St. John’s, Nfld. has been appointed agency-of-record for the Newfoundland Symphony Orchestra.

Advertising had previously been handled in-house.

- Doner Schur Peppler of Toronto has been named agency-of-record for the Catholic Children’s Aid Society Foundation.

Advertising will promote awareness and support the group’s fundraising activities.

The society has been providing family services for nearly 100 years.

- Ralston Energy Systems has consolidated its European ad assignment, valued at more than US$25 million, with BBDO Europe.

The company markets batteries under the brand names Gold Seal, EverReady, ucar, Mazda and Tudor.

A four-month review included Chiat/ Day, which handles the Energizer brand in North America; Lowe Howard Spink, London-based agency for Gold Seal and EverReady; and rscg, a Ralston agency in France.

bbdo previously handled the Mazda brand in France and ucar in Germany, Italy, Belgium and Spain.

- Last month, the Vancouver Media Directors Council presented the first Eric McWilliam Memorial Award to Joan Lee, retired All Canada media representative, for her contributions to the media community during an 18-year career.

- Chris Ryall, former public relations manager, Canada for the Australian Tourist Commission, has opened a new Toronto firm providing public relations and marketing services to travel related companies.

Chris Ryall Public Relations can be reached at (416) 750-8728, or fax (416) 750-2371.

- The Quebec advertising assignment for Corby’s Distilleries has been aligned with the Montreal affiliate of McKim Baker Lovick/BBDO, PNMD/Publitel.

McKim handles the English-language portion of the Corby’s account.

The Quebec business was previously with the former McKim affiliate, Auger Babeux (now Auger Babeux/FCB.)

- The Toronto Transit Commission has split its assignment three ways.

Lamont Communications Group of Toronto has been assigned the marketing and customer information portion, $700,000; Johnson Adams Nicholson of Brantford, Ont. will provide additional marketing support, $300,000; and Public Good of Toronto will handle public affairs programs, $200,000.