On the move

Lever names ElwoodClientsToronto-based Lever Canada has announced a change at the helm.Effective April 1, Peter Elwood, a Montreal native who is currently Lever's vice-president of marketing, becomes president.Vacating the post is George Franzen, a u.s. citizen, who has quit the Lever...

Lever names Elwood


Toronto-based Lever Canada has announced a change at the helm.

Effective April 1, Peter Elwood, a Montreal native who is currently Lever’s vice-president of marketing, becomes president.

Vacating the post is George Franzen, a u.s. citizen, who has quit the Lever organization and returned to the u.s. to pursue other business interests.

Lever has yet to announce the name of its new vice-president of marketing.

Elwood has worked in marketing for more than 20 years.

In 1972, he joined S. C. Johnson & Son of Brantford, Ont.

Two years later, he moved on to Thomas J. Lipton, one of the companies in the Unilever family. In 1986, Unilever tapped him to work in its offices in London, Eng.

Elwood returned to Canada five years ago as vice-president of marketing at Lever.

- Deborah Woytenko has left Toronto for Auburn Hills, Michigan, where she has been appointed marketing communications manager of Audi of America.

Woytenko was formerly Volkswagen Canada’s marketing manager responsible for Volkswagen and Audi.

Volkswagen has yet to name her replacement.

- EMI Music Publishing Canada has appointed Michael Perlmutter, formerly an account executive with Echo Advertising and Marketing, as its new creative manager.

In his new position, Perlmutter will be responsible for the promotion and marketing of EMI’s songs and artists.

During his employment with Echo, Perlmutter’s accounts included the Concert Production International account and the Coca-Cola Music Sponsorship Program.


Photo Dealer News has a new editor.

The Camar Publications book has appointed Steven Curson, a former employee of both Maclean Hunter Canadian Publishing and Baxter Publishing.

Curson, a weekly columnist for the Toronto Sun, is a journalism graduate of Ryerson Polytechnical Institute in Toronto.

As well as Photo Dealer News, Markham, Ont.-based Camar publishes such titles as Canadian Workshop, Photo Life, Canadian Gardening and Crafts Plus.

- A former pro snowmobile racer has joined the editorial team at Snow Goer Magazine, a Camar Publications journal.

Gordon Avann, who raced pro from 1982 to 1986, will join Snow Goer editor Chris Knowles and reporter Jerry Bassett to test the 1994 crop of snowmobiles.

- Russell Murray has been promoted to associate media director at Advantage Marketing and Advertising in Vancouver.

Murray joined Advantage as a media planner/buyer in March 1991.

Advantage is a full service shop with 1992 billings of $9.1 million.


Ron Woodall has been named senior vice-president, creative ctrategies at Palmer Jarvis Advertising in Vancouver, responsible for strategic planning and development of creative.

Woodall was creative director of Expo 86 and since then has consulted on a variety of projects including World Expo 88 Australia and Expo 96 Budapest.

The Woodall Workshop has been on a consulting contract with the agency for the past five months.

- Heather Clifton has moved from D’Arcy Masius Benton & Bowles to take over as account director on the Esso Home Comfort and Product Division accounts at Goodgoll Curtis, Toronto.

Clifton was senior account supervisor at DMB&B on a variety of accounts and before that worked at Bozell Palmer Bonner.

On the client side, she spent three years in brand management at Procter & Gamble.

- J. Walter Thompson of Toronto has hired two senior writers to replace Bill Martin, co-creative director, who moved to Young & Rubicam last December.

David Creighton comes to JWT from Backer Spielvogel Bates, where he was senior writer working on Trojan, Sunkist, Effem and Hyundai accounts.

Before BSB, he had stints at Vickers & Benson and Saffer Advertising.

David Innis, writer with MacLaren:Lintas for the past three years, joined JWT last week.

At MacLaren he worked on the Ciba-Geigy, Molson, and Nestle accounts.

Prior to moving to Toronto, Innis lived in Bombay, India, where he worked with JWT for 10 years before starting his own agency.

- Karen McGuire has joined Young & Rubicam in Toronto as account director on the Kentucky Fried Chicken business.

McGuire was most recently vice-president, marketing at Wendy’s Restaurants of Canada and before that she was director of marketing/promotion for Toronto retail complex, Hazelton Lanes.

She started her marketing career in 1981 with cosmetics company Clinique, leaving as director of marketing in 1989.

- Cheryl MacDonald has been promoted to vice-president operations at Quarry Advertising in Waterloo, Ont.

She joined the agency as production manager in 1987, stepping up to operations manager in 1990.

MacDonald also holds the position of secretary-treasure for the Quarry Group which includes the agency, Accelerate Design and Communications, Ratchford Design Associates, and dBasics Creative Database Marketing.

- David Hawkins has been named 1993 president of the Trans-Canada Advertising Agency Network (T-CAAN), succeeding Roald Thomas of Palmer Jarvis Advertising, Vancouver.

Hawkins is president of Hawk Communications of Sackville, N.B., a member of 30-year-old T-CAAN for the past five years.

The group also appointed Ian Wallace of Wallace Marketing in London, Ont. and Cam Cooper of Cooper Quine and Fraser of Regina, Sask., as senior executive vice-presidents.

T-CAAN has 20 member companies in Canada and one in Detroit, Mich. with combined annual billings of about $325 million.

- Griffin Bacal Volny of Toronto has added two new staff members to the team.

Helene Stillinger has joined as production manager. She has been in the industry for five years, most recently with Saatchi & Saatchi and before that with MacLaren:Lintas, both of Toronto.

Julie Kellock has signed on as public relations assistant after previous stints in marketing for The Royal Agricultural Winter Fair and as publicist at Harbourfront.