PMB index

Percentage of Canadians who think it's important to combat waste in society: 66Percentage of disposable diaper users who think the same: 61Percentage of households with VCRs in Montreal: 48Percentage in Toronto: 64Percentage of Canadians over 50 who agree strongly that capital...

Percentage of Canadians who think it’s important to combat waste in society: 66

Percentage of disposable diaper users who think the same: 61

Percentage of households with VCRs in Montreal: 48

Percentage in Toronto: 64

Percentage of Canadians over 50 who agree strongly that capital punishment should be reinstated: 39

Percentage of under-25s: 27

Percentage of adults 18+ who play squash/racquet sports in PMB’89: 11

Percentage in PMB’92: 8.5

We know they get more snow, but do they blow more snow?

Percentage of households with a snowblower in Toronto and Montreal: 15

38% of adults use dryer sheets as a fabric softener. 28% use liquid.

Percentage of Canadians with a university education who have actively worked for a political party in the past five years: 12

Percentage of Canadians who strongly agree that ‘no-name’ products are as good as nationally advertised brands in PMB’89: 19

Percentage in PMB’92: 18

France as the country of origin of imported red wine drunk by all Canadians: 12%

By professionals: 32%

Percentage of Canadians aged 35-64 who have an rrsp: 27

Percentage of university graduates: 43

62% of Quebec adults have personal life insurance.

Percentage in British Columbia: 37

Percentage of French Canadians in Montreal who have travelled to the U.S. in the past 12 months on pleasure/vacation: 21

Percentage of French-Canadians who use hair shampoo and conditioner: 52

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.