Clearly Canadian Beverage of Vancouver has announced that Pepsi-Cola Canada Beverages will market the Clearly Canadian line of beverages in Eastern Canada, effective March 1, and in Western Canada, effective April 1.

The deal is expected to make Clearly Canadian products available to more than 20 million potential consumers across the country.

Wayne Mailloux, president of Toronto-based Pepsi, says the agreement broadens Pepsi’s product portfolio and strengthens its positioning as a ‘total beverage company.’

Clearly Canadian markets a line of natural mineral waters and flavored sparkling water beverages.

Venture Beverages Canada and Vancol Canadian Industries will continue to distribute the line in b.c.

Mississauga, Ont.-based Genicom Canada has signed a distribution agreement with Varcom Technologies under which Varcom will supply the full line of Genicom printer products to its dealers and reseller clientele.

Genicom, which has 19 service centres across Canada, markets and services a wide range of computer printers for information and word processing, graphics, bar coding and other uses.

Downsview, Ont.-based Varcom, which was formed in 1992, provides a variety of computer hardware and software products on a value-added basis to the dealer and reseller market place.

Capital Cities/ABC Video Publishing of Stamford, Ct. has appointed Cineglobe Video to handle Capital’s rental and sell-through video releases in the Canadian market.

The first title Toronto-based Cineglobe will distribute as part of the new agreement is The Amy Fisher Story starring Drew Barrymore.

Fonorola, a Montreal-based reseller of long-distance telecommunications services, has introduced a new long-distance network, TCP/IP, that will provide commercial enterprises with access to some 9,000 similar networks worldwide.

Fonorola, which was formed in 1989, launched TCP/IP earlier this month in conjunction with ANS CO+RE Systems, a U.S. service provider that operates an extensive commercial network called ANSNet.

Initially, Fonorola will offer TCP/IP to customers in Toronto, Montreal, Ottawa and Vancouver. It will extend the service to Calgary, Halifax and Quebec City later this year.

Tony McNeil, Fonorola’s director of customer engineering, says long-distance rates on the new network are about 25% lower than those offered by Bell.