PMB index

Percentage of adults who smoked cigarettes in PMB '84: 39Percentage in PMB '92: 30Percentage of smokers who claim they are smoking less than a year ago: 32Percentage stating 'more': 10Percentage of smokers smoking 'strong' cigarettes: 16Percentage smoking 'mild' cigarettes: 33Percentage of...

Percentage of adults who smoked cigarettes in PMB ’84: 39

Percentage in PMB ’92: 30

Percentage of smokers who claim they are smoking less than a year ago: 32

Percentage stating ‘more’: 10

Percentage of smokers smoking ‘strong’ cigarettes: 16

Percentage smoking ‘mild’ cigarettes: 33

Percentage of liquor drinkers who specify brand when out drinking: 62

9% of adults drink scotch at least once every three months.

Percentage drinking Irish whisky: 2

Percentage of scotch whisky drinkers who are male: 71

Percentage of households with 3+ people who have 5+ credit cards: 9

Percentage of Registered Education Savings Plan holders who are university-educated: 59

Percentage of Canadians who have a u.s. $ bank account: 5

Percentage of professionals: 14

Percentage of adults who have vacationed in Canada in the last 12 months: 46

Percentage at a u.s. destination: 30

Percentage of Canadians with household income over $75,000 who have taken a cruise ship vacation in the last year: 3

Percentage of Atlantic Canadians who own a snowmobile: 15

Percentage of Ontarians: 6

Percentage of denture cleanser buyers over 65: 37

Percentage of adults who agree strongly that they are doing more entertaining at home nowadays: 12

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.