Couponing biz on block

A spokesman for Catalina Marketing's major shareholder, the cibc, says the rest of Catalina's couponing business is up for sale.Last month, direct-marketing company Plan & Save bought the free-standing insert business of the Toronto-based in-store couponing company.But spokesman Rob McLeod says...

A spokesman for Catalina Marketing’s major shareholder, the cibc, says the rest of Catalina’s couponing business is up for sale.

Last month, direct-marketing company Plan & Save bought the free-standing insert business of the Toronto-based in-store couponing company.

But spokesman Rob McLeod says some parts of the company, such as Tillsmith Systems, a company specializing in scanner technology and software development, would remain with the Canadian Imperial Bank of Commerce.

Plan & Save launches its first free-standing insert through daily newspapers to 3.7 million homes on April 28.

The company plans four issues per year.

Advertisers have been limited to packaged goods companies.

New PR firm

a top computer products and entertainment software marketer has established a new public relations firm, Advanced Communications.

Richard Clarke, who left Beamscope Electronic Entertainment in February after holding the position of marketing manager since 1989, says Advanced Communications will specialize in home computing and video-entertainment.

‘One of the major goals of Advanced Communications is to assist retailers and smaller distributor/manufacturers with their marketing efforts at a fair price,’ Clarke says.

Within days of setting up Advanced Communications, Clarke signed on his first client, Fidelity Electronics of Canada.

GM fixed price fare

three Toronto-area General Motors of Canada dealers have adopted a non-negotiable pricing policy they have named ‘The Only Price.’

North York Chevrolet-Geo-Oldsmobile of Thornhill; Eastside Chevrolet-Geo-Oldsmobile of Markham, and two Toronto dealers, Courtesy Chevrolet-Geo-Oldsmobile and Old Mill Pontiac-Buick-Cadillac, introduced the fixed-price system on March 27 after studying similar systems at u.s. gm dealerships.

Under the new policy, the dealers’ non-negotiable prices will be listed clearly beside the factory prices.

Each dealership will set its own prices.

gm has used a fixed-price system to market Saturn in Canada and the u.s. for two years.

Hiram picks CME-KHBB

hiram Walker & Sons has chosen Minneapolis-based cme-khbb as North American creative agency for Canadian Club brand Canadian whiskey.

cme-khbb, which has Canadian offices in Toronto, Windsor, Ont., Vancouver and Montreal, will also be responsible for development of the brand’s international advertising.

Media services will continue to be handled by Media Buying Services, Toronto.

Tim Horton’s sandwiches

tim Donut, which operates the Tim Horton Donuts chain, is hoping to fill a hole in its lunch-time trade with a new line of sandwiches.

Launched March 22 in a national ad campaign, Tim Horton’s Sandwiches join soup and chili as daytime fare on the chain’s traditional donut and coffee menu.

The launch strategy, created by Enterprise Advertising Associates of Toronto, includes tv, radio and busboard ads.

The 30-second radio and tv spots are scheduled to run until April 18. Busboard advertising will continue after that in selected markets.

Point-of-sale materials will be incorporated in the campaign as support.

While sandwiches have been available in some of the chain’s 660 stores since 1985, the new sandwich will be standardized and served in all Tim Horton Donuts shops.