FOR THE RECORDÉ

ACI Argyle Communications in Toronto has acquired SharpTech Associates, also of Toronto.SharpTech founder Duane Sharp has become vice-president, technology, of Argyle Communications and will be responsible for the operation of SharpTech as a division of aci.ACI's other divisions are Argyle EnterCom...

ACI Argyle Communications in Toronto has acquired SharpTech Associates, also of Toronto.

SharpTech founder Duane Sharp has become vice-president, technology, of Argyle Communications and will be responsible for the operation of SharpTech as a division of aci.

ACI’s other divisions are Argyle EnterCom and Ink Art.

- Lindley Billinghurst Johnson of Toronto, an agency specializing in pharmaceutical and healthcare marketing, has opened a Montreal office.

Mario Daigle has been named managing director of Publicite LBJ.

Lindley Billinghurst Johnson is a member of the mdc group of companies

- General Motors of Canada is sponsoring the 1992-93 Canadian Student Advertising Competition, a national competition for college and university students co-ordinated by the Advertising Club of Edmonton.

The automaker has challenged marketing and advertising students to develop a campaign for its geo brand, based on a budget of $5 million, that includes advertising, promotions, sponsorships and in-store material.

Students from eight schools have been working on campaigns since last fall and pitches will be judged May 7 in Edmonton.

- La Boite a Idees Communication of Montreal has won the Monsieur Muffler account valued at more than $1 million.

Dialogue/BWCK was the previous agency.

The muffler shop chain is Quebec’s largest, with 70 locations in the province, 56 franchised and 14 corporate-owned.

La Boite has created five 15-second tv spots using 3-D computer animation which will be supported by newspaper and out-of-home, with the possibility of a radio campaign later.

- Chiat/Day, Toronto has a new phone number, (416) 260-6600. Fax numbers have also been changed: 7th floor, (416) 260-8088; 6th floor, 260-8286; and, 3rd floor, 260-8291. The address remains the same.

- Bill Hand and Bob Hughes have joined forces to form a new Toronto firm called Hughes and Hand, a full-service agency focussing primarily on business-to-business advertising.

Hughes, who is president of the new company, is a 20-year veteran of the industry who worked previously at Hayhurst and Doyle Dane Bernbach and was head of Harrison Inc. of Toronto for the past six years.

Hand, who is chairman of the firm, closed Stone & Hand, the agency he co-founded in 1964, at the end of January and moved his clients with him to the new partnership.

Hughes and Hand is located at 4211 Yonge St., Ste. 230, Toronto M2P 2A9, or phone (416) 512-6008.

- A joint venture between The Cassels Corporation and Rotenberg Research has made third-party research more affordable.

Sample sizes are smaller, 50 to 75 interviews compared with 200 to 400 interviews conducted during a full-scale project, but results of the studies are also available in a shorter time.

Much of the cost of larger research projects is the development of questionnaires.

The Cassels Profile packages use fixed-format questionnaires tailored to each company on topics such as customer satisfaction, employee satisfaction, communications exposure, buying motivation, market segmentation, concept testing, advertising and communications evaluation, customer profile, competitor’s position and new business opportunities.

- Taxi, The Advertising Agency has launched Bitelife, a new line of snack crackers, for Montreal-based Culinar.

The campaign began last month in Quebec only and consists of a 15- and 30-second tv spot, along with point-of-sale material.

This is Taxi’s first project for Culinar.

- The Cyclepath chain of franchised bike stores has moved its account from The Chris Hughes Company to Promotions Studio of Toronto after a review of five agencies.

Anything Cycle of Toronto is the franchisor of the 40 stores located in Ontario and b.c.

- Last month, Unilever Canada presented creative excellence awards to some of its agencies for outstanding work in four categories.

MacLaren:Lintas was honored for media planning for its Lipton Cup-a-Soup snack campaign, and in the ‘all other’ category encompassing radio, transit and outdoor advertising for Lever’s Sunlight brand.

In the print category, Ogilvy & Mather was recognized for its Dove ‘Bar None’ campaign for Lever Bros.

McCann-Erickson was the winner in the tv segment for ‘Young at Heart,’ created for Monarch’s Becel brand margarine.

- American Safety Razor of Canada has appointed Olynyk, King & Duda of Hamilton as its first Canadian agency.

ok&d will be handling all creative, sales promotion and media buying for the Newmarket, Ont. subsidiary of Virginia-based American Safety Razor.

The company makes Personna brand disposable and cartridge razors for men and Flicker disposable razors for women.

- The Calgary office of McKim Baker Lovick/BBDO has been retained as agency-of-record for Alberta Special Waste Management, the provincial crown corporation responsible for managing hazardous waste.

McKim has worked on the account since 1987.

The review short-list also included Palmer Jarvis Advertising, Edmonton, and Ogilvy & Mather West, Calgary.