Kids’ issues

Benoit Bouchard was in Toornto last week to encourage the advertising community to channel its social marketing efforts to children's issue.In an address to the Association of Canadian Advertisiers, the minister of National Health and Welfare urged compaies to get involved...

Benoit Bouchard was in Toornto last week to encourage the advertising community to channel its social marketing efforts to children’s issue.

In an address to the Association of Canadian Advertisiers, the minister of National Health and Welfare urged compaies to get involved with his department’s Brighter Futures initiative.

Brighter Futures, a program started a year ago to provide children with the best possible start in life, has a budget of $2.6 billionover five years.

The adveritisn has been created jointly by Gingko Group of Toronto and Montreal-based Groupe Everest.