For the record…

Coca-Cola Canada has consolidated its French-language brand advertising and agency-of-record assignment for Coca-Cola Classic, Diet Coke and Sprite with Marketel of Montreal.Marketel has been the creative agency for Coca-Cola Classic and Sprite, while the Montreal office of MacLaren:Lintas was responsible for...

Coca-Cola Canada has consolidated its French-language brand advertising and agency-of-record assignment for Coca-Cola Classic, Diet Coke and Sprite with Marketel of Montreal.

Marketel has been the creative agency for Coca-Cola Classic and Sprite, while the Montreal office of MacLaren:Lintas was responsible for Diet Coke.

The a-o-r assignment has been moved from the Montreal office of the MacLaren:Lintas unit, Initiative Media.

English-language responsibilities remain unchanged: MacLaren:Lintas, Toronto is creative agency for Diet Coke and McCann-Erickson Advertising handles creative for Coca-Cola Classic and Sprite and is also a-o-r.

Marketel, McCann-Erickson, MacLaren:Lintas and Initiative Media are all part of the Interpublic Group of Companies.

- Cossette Communication-Marketing has struck a strategic alliance with France-based agency network bddp.

No exchange of shares has taken place.

bddp has offices in 21 countries, including Wells Rich Greene of New York which will soon open a Toronto office to service client ITT Sheraton’s 20 Canadian hotel properties.

Cossette has its headquarters in Montreal and has offices in Quebec City, Toronto and Vancouver.

- Communications bleu blanc rouge of Montreal has picked up two new projects.

The Art of Living in the City is an initiative sponsored by the federal government’s Canadian Mortgage and Housing Corporation, the province of Quebec and the City of Montreal.

A contest was launched among architects to find designs for inner-city housing. The two winning entries will be built starting this June.

The agency’s job is to sell the homes and encourage people to live in the city and stop moving to the suburbs.

The second assignment comes from the Desjardins group of caisses populaires, or credit unions, for its gold Visa card. The campaign will be primarily print.

- Peter Holmes, Franklin Dallas creative director, has gone through the first round of judging for The One Show, sponsored by The One Club of New York, to select the participating entries.

Holmes returns to the u.s. next week to choose the medal winners for the presentation ceremony that takes place next month in New York.

He is the only Canadian to ever judge the international competition, and the only person outside of the u.s. on the judging panel this year.

- On May 11, the Advertising Association of Winnipeg will present Laurie Mainster with its prestigious Director’s Award for his significant contributions to Manitoba’s advertising industry.

Mainster’s 54-year career has run the gamut from selling space for The Winnipeg Free Press Weekly Prairie Farmer to 24 years of executive postings at Foster Advertising.

- The Toronto Sun kicked off the second year of its ‘We’ll Be There’ campaign earlier this month.

About 800 bus exterior cards and one inside each bus or subway car have been placed in Toronto, and the outlying areas of Whitby, Mississauga and Brampton for an eight-week period.

The transit buy is supported by 52 weeks of radio.