Alternative media and better market targetting will be addressed at a joint seminar to be held May 3 by the Association of Canadian Advertisers and the Canadian Advertising Research Foundation.

The primary focus of the seminar, entitled ‘New Colours: Breaking Out Of The Prism Of Old Paradigms’, is print and out-of-home media in the broadest possible terms.

Twelve industry leaders will explore and evaluate alternative advertising media and look at new elements of traditional media.

Topics include in-store advertising, database marketing, and how to get the right combination of media choices.

Case studies will show the successful use of non-traditional media and how a good creative idea can bring all of the elements together.

The one-day seminar will be held at the Metro Toronto Convention Centre.