PMB Index

It's baseball season again!! 26% of all Canadians 18+ attend baseball games. And in Toronto!...41%PMB'91 reported that 23% of adults 50+ watch a major league baseball game once a week or more.With baseball season, come the spring and the sun! Percent...

It’s baseball season again!! 26% of all Canadians 18+ attend baseball games. And in Toronto!…41%

PMB’91 reported that 23% of adults 50+ watch a major league baseball game once a week or more.

With baseball season, come the spring and the sun! Percent of males who personally garden: 47.

Percent of university-educated Canadians who personally go sailing/wind surfing: 17.

Percent of professionals who use suntan/sunscreen products: 64. Percent of tradespeople: 43.

Percent of males 18+ who drink wine coolers: 12. Percent in PMB’90: 15.

Percent of females who drink wine coolers: 21. Percent who drink spirit coolers: 15.

41% of Montrealers give flowers as a gift two or more times per year. Percent of adults in Vancouver: 50.

44% of females agree strongly that they take care of money matters in their household. Males: 36%.

Percent of males who do most of the laundry for their households: 35.

Percent of Canadians whose main financial institution is a trust company: 7. Percent in Ontario: 13. Those that use trust companies: 76.

Percent of adults with household incomes of $75M+ who have 5+ credit cards: 17.

Percent of principal grocery shoppers who use butter for cooking and baking: 42. Percent who use margarine: 58.

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.