Seiko’s magic bus

Seiko Canada has launched an innovative product presentation centre in the form of a customized, 40-foot Greyhound bus.The Markham, Ont.-based company will use the bus to call upon the 2,000-odd retail outlets across the country that sell Seiko watches and clocks.Jeff...

Seiko Canada has launched an innovative product presentation centre in the form of a customized, 40-foot Greyhound bus.

The Markham, Ont.-based company will use the bus to call upon the 2,000-odd retail outlets across the country that sell Seiko watches and clocks.

Jeff Ferguson, Seiko’s advertising and sales administration manager, says the program, called the Seiko Motion Tour, will deliver product knowledge and merchandising support information to the retailers in a cost-effective manner.

Immediately

The tour begins immediately in southwestern Ontario and will touch down in major centres across the country by the end of the year.

Brian Wynn, Seiko’s vice-president of sales, says the goal of the program is to make watch retailers better informed about Seiko products.

Seiko markets four different lines of watches, the best known of which is its flagship Seiko brand, selling for between $200 and $600.

It also has a low-price brand called Lorus, priced between $20 and $99; a fashion line called Pulsar, selling for $100 to $200; and an upper-end line called Lassale, which sells for between $500 and $1,200.

As well, the company markets a line of Seiko clocks, priced between $69 and $300.

The bus, dubbed ‘The Time Machine,’ is equipped with kitchen facilities, seating for 15, audio-visual equipment and built-in display cases.