The bessies, the awards that honor the most innovative Canadian tv commercials, were presented April 22 in Toronto.
The 30th annual award ceremony was sponsored by the Television Bureau of Canada and the Broadcast Executives Society.
The gold Bessie for best English-language commercial went to Leon’s Furniture for ‘Stranger,’ created by Doner Schur Peppler.
‘Job Titles,’ from Two Cities Advertising for retailer Lovecraft, took silver, as well as the third-place campaign award for its series of commercials.
The bronze award was captured by the Toronto Ford & Mercury Dealers Association for ‘Avery Sisters,’ created by Young & Rubicam and y&r fmda.
Campaign first
The ‘Look at us Now Toronto’ campaign for the dealers’ association also took campaign first.
The second-place campaign winner was the ‘Polaroid Instant Photography’ campaign created for Polaroid Canada by McKim Baker Lovick/BBDO.
The Spiess Award for excellence in the art of the tv commercial was presented to Claude Lessard, president of Cossette Communication-Marketing.
Ernie McAdam and Mike Smith from Film Opticals were the winners of the Bob Mann Post Production Award.
The Kari Award, sponsored by H. J. Heinz, goes to best actor or actress in a commercial.
K.T. Vogt was this year’s winner for her performance in ‘Cleaning Lady Kitchen’ for Lysol Brands (Lehn & Fink Canada.)
