PMB Index

ú Per cent of Canadians 65+ who agree strongly that discussing sexual matters with the opposite sex makes them uncomfortable: 22ú Per cent of women who use foundation makeup in liquid form: 46. As cream: 18ú Per cent of Canadians who...

ú Per cent of Canadians 65+ who agree strongly that discussing sexual matters with the opposite sex makes them uncomfortable: 22

ú Per cent of women who use foundation makeup in liquid form: 46. As cream: 18

ú Per cent of Canadians who shop at food warehouses: 30. Per cent in Alberta: 41

ú Per cent of males who agree strongly that shopping is a chore rather than a pleasure: 26. Per cent of females: 20

ú Per cent of principal grocery shoppers who say, ‘Once I find a brand I like, I stick with it.’: 40

ú Per cent of adults 18+ who use an investment broker for investment purposes: 4. Per cent who use banks: 20

Per cent of adults 18+ in households with children under the age of two, who own a videotape camera: 12

ú Per cent of Canadians in communities under 100M who have done home improvements in the past two years: 56. In communities over 1MM+: 47

ú Per cent of females who are responsible for the maintenance and repair of a vehicle: 45

ú Per cent of university-educated adults who use a high-quality restaurant for pleasure: 74

ú Per cent of principal grocery shoppers in b.c. whose household uses Dijon mustard: 41. In the Atlantic region: 15

ú Per cent of principal grocery shoppers who are 35-49 who buy chocolate-coated granola bars: 41. Per cent over 50: 17

ú Per cent of adults aged 50+ who use denture cleansers: 33

ú More swimmers but less likely to buy new swimwear. 43% of women in Quebec have bought new swimwear in the past 12 months, and 44% go swimming. In the Prairies, 49% of women go swimming, and only 27% bought new swimwear.

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.