Editor’s Note:

We wonder why, as this letter seems to suggest, that awards of 'continuing, consistent dedication to excellence in the art of the television commercial' should be considered the exclusive province of people in advertising agency creative departments. It seems that those...

We wonder why, as this letter seems to suggest, that awards of ‘continuing, consistent dedication to excellence in the art of the television commercial’ should be considered the exclusive province of people in advertising agency creative departments. It seems that those people who have been responsible for building the corporate structures within which agency creative people work, deserve the right to lay at least equal claim.