FOR THE RECORDÉ

Hallmark Cards Canada has signed a three-year licensing agreement with Juste pour rire/Just For Laughs to market humorous greeting cards and other gift-related products in Canada and other countries.Just For Laughs has granted Hallmark exclusive right to the 'green bonhomme' mascot,...

Hallmark Cards Canada has signed a three-year licensing agreement with Juste pour rire/Just For Laughs to market humorous greeting cards and other gift-related products in Canada and other countries.

Just For Laughs has granted Hallmark exclusive right to the ‘green bonhomme’ mascot, as well as the ‘Juste pour rire’ and ‘Just For Laughs’ logos for use in greeting cards, giftwrap, party goods and related social expression products.

Toronto-based Hallmark is a subsidiary of Hallmark Cards of the u.s.

Montreal-based Just For Laughs organizes the Juste pour rire/Just For Laughs comedy festival held annually in Montreal.

è Since launching a drive in January to sell its Northern Crystal brand natural spring water in the u.s., Crystal Springs has achieved listings in several major grocery store chains.

These include Winn Dixie of Florida, Croger in Ohio and Dominix in Illinois.

Best known for its Crystal Springs brand of spring water available in Ontario and Quebec, Mississauga, Ont.-based Crystal Springs developed the Northern Crystal brand for sale south of the border.

The firm, which is owned by Aquaterra, also of Mississauga, introduced the new brand last November, when it began shipments to Mexico.

Northern Crystal is distinguished on the store shelf by a sophisticated black label and cap integrating strong, primary colors.

Package design was developed by Toronto’s Ove Design.