LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.They deserve creditA clerical error on an entry form for...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

They deserve credit

A clerical error on an entry form for the recent Bessies television awards resulted in a very fine creative team not getting the credit it deserved for the merit-winning commercial in the travel category for Canadian Airlines titled ‘Exercise.’

Troy McClure (writer) and Howard Beauchamp (art director) are the rightful creators of this spot. My apologies to them for the confusion.

Jack Neary

Senior vice-president,

creative director

Chiat/Day,

Toronto

A critic’s choice

I must congratulate the Bessies on their selection of Claude Lessard as recipient of this year’s Spiess Award, an award their own press release so proudly states is given annually for ‘continuing, consistent dedication to excellence in the art of the television commercial.’

In light of this criterion alone, his selection is nothing short of, dare I say it, genius.

How fitting that Lessard’s oeuvre, a body of commercial work at once intensely reasoned, yet filmically fecund, at once incandescent in its avant-garde originality, yet mocking in its hints of retro-morality, should finally be lionized.

And how can we ever repay him for the legacy of even his 15-second works, which in toto is nothing less than a lush chiaroscuro of that now trademark subtle Gallic humor, perfectly wedded to the shadow of a yearning Hegelian precision.

Bravo! Bravo!

It was inspired to go with this choice, and I know many of us who have studied Lessard’s work, been influenced by it, and, indeed, who have admired it from afar, applaud the audacity of your decision.

Although many previous selections have been met with snickering and derision, this choice certainly reflects accurately and profoundly the importance and esteem with which the Bessies are viewed by many of us still actively toiling away in the creative rice paddies of Canada.

Bless you.

Gary Prouk

Creative director/Chairman

Scali McCabe Sloves, Toronto