Reseau des sports launches magazine

Montreal: Reseau des sports, in association with Steda Marketing, has launched La Revue des sports, a glossy French-language monthly sports magazine with an initial circulation of 100,000 copies.RDS Marketing Vice-President Claude Laberge terms the new venture 'a multimedia alliance,' bringing together...

Montreal: Reseau des sports, in association with Steda Marketing, has launched La Revue des sports, a glossy French-language monthly sports magazine with an initial circulation of 100,000 copies.

RDS Marketing Vice-President Claude Laberge terms the new venture ‘a multimedia alliance,’ bringing together the three-and-a-half-year-old sports specialty channel, a Toronto-based tv show marketing outfit and upscale sports and leisure retailers, Sports Experts and Podium.

Distributed free of charge, La Revue des sports is available in 116 Sports Experts and Podium stores across Quebec and New Brunswick.

A strategic marketing tool for rds, La Revue des sports takes its lead from successful, highly targetted broadcast-related publications such as Feature and Primeurs, Eastern Canada’s pay-tv magazines.

Robert D’Amico, tv show marketer and publisher of La Revue des sports, says the new magazine ‘fills a major void in [rds'] marketing.’

D’Amico says he is looking at similiar projects for other specialty cable tv services.

D’Amico, who is president of Steda Marketing, which has offices in Toronto and Montreal, says he is aiming at a 48-page publication by summer’s end, hoping rds advertisers will consider testing their tv creative via ‘married’ ad copy in the magazine.

Full-page rates for four-color displays in La Revue des sports, range from $3,000 to $4,000.

Laberge says an additional distribution for the magazine is under discussion.

The premiere issue, which came out this month, has a lot of color-action photography and scheduling information on rds’ May programming highlights for Montreal Expos and Toronto Blue Jays baseball, international tennis, Memorial Cup hockey and IndyCar, nascar and Formula 1 auto racing.

Editorial ranges from a watch-rds-and-win a free ticket contest/promotion for the Player’s International Tennis Tournament, to a double-page profile of the on-air personalities of Sports 30, rds’ daily three-times live sports newscast, to an analysis/ prediction story on the 1993 Expos and ‘a personality of the month’ feature on Quebec speedskater Nathalie Lambert.

Retrospective

Towards the back of the 24-page publication is an eye-catching nhl hockey retrospective story called ‘Superlatives of the 1992-93 Season,’ by rds sportscaster Jean-Pierre Boisvert.

The upcoming June issue line-up points to stories on Canadian tennis champ Patricia Hy, thoughts on retirement by former Montreal Canadiens hockey great Jean Beliveau, the World University Games and motorcycling, in its sundry manifestations.

Full-page advertisers in La Revue des sports’ maiden issue are Labatt Bleue, Donruss baseball cards, high energy and diet food distributor Titrex International, Spalding Top-Flite, auto service retailer Monsieur Lub, Suzuki and Molson Export.

rds offers 100 Major League baseball telecasts this year, including 25 Blue Jays and 25 Sunday Night games.

Other key summer programming includes 18 professional tennis tournaments and a similar number of professional golf events.

The service is distributed on basic cable to markets in Eastern Ontario, Quebec, New Brunswick and elsewhere.

La Revue des sports is owned jointly by rds and Steda Marketing.

Reseau des sports is wholly owned by The Sports Network, a subsidiary of JLL Broadcast Group, Toronto.