Taster’s couple makes choice

After two long years, a couple who first met over a jar of borrowed Taster's Choice have finally gotten around to their first kiss.On May 3, during an episode of Northern Exposure, the couple embraced and kissed after dining out in...

After two long years, a couple who first met over a jar of borrowed Taster’s Choice have finally gotten around to their first kiss.

On May 3, during an episode of Northern Exposure, the couple embraced and kissed after dining out in Paris.

The kiss, which occurs in the seventh instalment of the ad, was set up in the cliff-hanger ending of the sixth ad, when viewers were left wondering whether ‘she’ will take him up on an offer to turn his upcoming business trip to Paris into a romantic rendezvous.

She goes to Paris

She does go to Paris (ostensibly to deliver the Taster’s Choice ‘he’ left behind) and the rest is history.

Because the campaign has proven popular among consumers, media interest resurfaces each time a new execution is introduced.

The ‘kiss’ episode has generated considerable media coverage in Canada, including articles in a number of newspapers, items on CTV Television Network’s Canada am and Winnipeg TV station CKND TV.