For the record…

Montreal has been chosen to host the 1994 National Convention and Trade Show of the Canadian Direct Marketing Association.The event gets under way April 19-22 at the Palais des Congres.Over the last 20 years, Montreal has played host to the cdma...

Montreal has been chosen to host the 1994 National Convention and Trade Show of the Canadian Direct Marketing Association.

The event gets under way April 19-22 at the Palais des Congres.

Over the last 20 years, Montreal has played host to the cdma four times, and in 1986 it welcomed 8,000 attendees of the American Direct Marketing Association’s convention.

- In October, NCC Promotions in Mississauga, Ont. and Chatelaine magazine will team up to distribute a ‘Readers Reward’ to more than one million households in Canada.

The booklet will be in polybagged subscription copies of Chatelaine, and inserted into copies of Le Chatelaine.

The 16-page Readers Reward will be four-color.

A second Readers Reward is scheduled for March next year.

According to PMB ’92 figures, Chatelaine reaches 25% of women aged 18-49, and 25% of women aged 25-54.

- LGT Graphics, which emphasizes the specialty segment of printing of such items as special coupons, mail flyers, promotional catalogues, scratch-off lottery tickets and scent strips, is scouting printing companies.

Company President Peter Geburt says lgt is interested in acquiring Web printers. The company wants to reach $100 million in revenues in 1994.

Toronto-based lgt bought Lawson Mardon Graphics last year.

- A student from the University of Western Ontario in London, Douglas Swenerton, has won the $2,000 Diners Club enRoute Business Scholarship.

A fourth-year student majoring in Commerce, Swenerton was the director of corporate sponsorship for the UWO Business Conference last October, and is the marketing director of AIESEC International Business Club.

aiesec is the French acronym for an organization that arranges international job swaps for students.