For the record…

Thinkway Toys of Toronto has handed its $500,000 media account to Genesis Media, the media buying arm of Vickers & Benson Advertising.Thinkway is the licensed manufacturer of toys and games featuring Disney characters such as Little Mermaid and the two main...

Thinkway Toys of Toronto has handed its $500,000 media account to Genesis Media, the media buying arm of Vickers & Benson Advertising.

Thinkway is the licensed manufacturer of toys and games featuring Disney characters such as Little Mermaid and the two main characters from Beauty & the Beast.

Advertising, including new product launches, will be concentrated in the fall and Christmas seasons.

- The Institute of Canadian Advertising and the Association of Canadian Advertisers are hosting a seminar June 21-22 in Toronto that will focus on the benefits of good agency/client relationships.

The seminar, ‘How To Build Teamwork…To Deliver The Best Advertising Results,’ will be led by New York-based advertising consultant Nancy Salz.

Salz helps advertisers maximize their advertising dollars through better relationships with agencies and has written a book called How To Get The Best Advertising From Your Agency.

- The second annual AdLab Project, an independent student program developed by Robins Sharpe Associates of Toronto, is now under way with final presentations scheduled for the end of June.

This year 40 Toronto-area university and college students have been teamed up with 60 u.s. students from the Laws Hall & Associates program at Miami University.

Molson Breweries has taken on the client role.

The three student teams will focus on promoting the annual Molson Indy in their race to win Best Overall Campaign.

- Weaver Tanner & Miller of Kitchener, Ont. has opened a Toronto office at Suite 500, 10 Lower Spadina, Toronto, Ont., M5V 2Z2.

The phone number is (416) 260-5050, and fax (416) 260-0577.

- Seven-year-old Harrod & Mirlin of Toronto is the newest full member of the Institute of Canadian Advertising, receiving approval of its application from the ica board of directors April 1.

To be accepted for membership, agencies must be in business more than two years; demonstrate professionalism in advertising; and undergo a financial review by an outside trustee.

The ica is the national association representing about 50 full-service ad agencies.

- The M2000 Group of Richmond Hill, Ont. is celebrating its 25th anniversary this year.

Dale Newman started the graphic design firm as Maleda Art Studios, changing the name to M2000 in 1990 to amalgamate Maleda and the seven other companies acquired over the years into one corporate entity.

- Freeman Rodgers Battaglia and its Nutrition Directions division have moved to Suite 400, 10 Lower Spadina Ave., Toronto, Ont. M5V 2Z2.

The new phone number is (416) 260-7000, and fax (416) 260-7100.

- Toronto-based Atlantis Films has accepted an offer from E. C. Television, a division of The Interpublic Group of Companies, and Paul Talbot of Fremantle Corporation to buy a minority interest in the tv and film production and distribution company.

Atlantis produces for all major Canadian broadcasters, the three big u.s. networks and specialty channels.

E. C. Television is already involved in production through its 80% ownership of worldwide producer and distributor of game shows, Fremantle International.

The Interpublic Group also includes McCann-Erickson Worldwide, Lintas Worldwide, Dailey and Associates and The Lowe Group.

- New York-based Wunderman Cato Johnson, the direct marketing unit of Young & Rubicam, recently positioned itself as a loyalty marketing agency based on the success of programs for clients such as American Express and Air France and the growing demand by others.

Loyalty marketing recognizes the client’s most important customers and rewards them with special programs and services.

Mona Goldstein, managing director of Wunderman, says although loyalty programs are an important part of the business, the Canadian market is much smaller and there will not be a change of focus here.

Wunderman Cato Johnson was formed last year by the merger of Wunderman Worldwide and Cato Johnson Worldwide. In Canada, Wunderman and Firstcom Cato Johnson remain separate because Firstcom Cato Johnson is not 100% owned by Y&R.