Two-year-old Montreal agency Labarre Gauthier is now Labarre Gauthier Gamache, or LG2, with the addition of new partner Jean Gamache.

Gamache joined the agency at the beginning of May as vice-president after a year and a half as group creative director at Cossette Communication-Marketing, Montreal.

He was vice-president, creative director at BCP Strategy-Creativity for four years before that.

The other principals of LG2 are President Sylvain Labarre and Vice-President Paul Gauthier.

Copywriter Gamache will devote his efforts to corporate advertising, while art director Gauthier will concentrate on the promotions and retail advertising aspects of the business. PS