PMB Index

- Per cent of francophone females aged over 65 who bought panty hose in the past month: 51- Per cent of males 18+ who use electric razors: 46. Per cent who use disposable: 32- Per cent of females who agree strongly...

- Per cent of francophone females aged over 65 who bought panty hose in the past month: 51

- Per cent of males 18+ who use electric razors: 46. Per cent who use disposable: 32

- Per cent of females who agree strongly that a single person can have a satisfying, enjoyable life: 44. Per cent of males: 33

- Per cent of principal grocery shoppers who use ice cream in the household: 76. Per cent with children in the household: 86

- Per cent of households who use regular butter in household: 60. Use of light/fat calorie-reduced? 10

- Per cent of households in Ontario who use bbq sauces: 67. In Quebec: 50

- Per cent of households with one person who uses instant iced tea in the summer: 11

3+ households: 17

- British Columbia households index 29% above average in terms of cats in the household

- Per cent of bathroom tissue buyers in previous months in one-person household: 15. Per cent in 3+ person households: 54. Per cent of those with $75M+ household income: 68

- Maybe the changes are happening – per cent of adult males who agree ‘A woman’s place is in the home’ in PMB ’89: 29. In PMB ’92: 23

- Per cent of adults who agree they are too tolerant of products and services that do not meet their expectations: 33

- Per cent of households with 3+ persons who subscribe to a record/tape/cd mail order club: 9

- Per cent of Canadians who have an automatic teller banking card: 56

- Per cent of adults who spent more than $50 on men’s cologne purchases in the past year: 9

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.