Obituary

Cancer claims Robert YelovichRobert Yelovich died May 21 in Oakville, Ont. after a year-long battle with cancer.Yelovich was vice-president and creative director of Yelovich & Cook, Toronto, when he sold his shares in the agency to his partner Leo Cook in...

Cancer claims Robert Yelovich

Robert Yelovich died May 21 in Oakville, Ont. after a year-long battle with cancer.

Yelovich was vice-president and creative director of Yelovich & Cook, Toronto, when he sold his shares in the agency to his partner Leo Cook in 1991.

He continued to work as a freelancer for the agency and other clients.

In 1992, Yelovich, who was born in Yugoslavia 51 years ago, was diagnosed with a brain tumor.

Before moving to North America, Yelovich lived in Sweden, where he went to art school and was a published cartoonist.

Yelovich, who got his start in the advertising business in New York, moved later to Toronto where he worked as an art director for Vickers & Benson and Hicks & Gee.

He founded his own agency, Publicad, in 1976.

In 1985, Publicad and Andrew & Cook merged to form Yelovich & Cook, which has now reverted back to Andrew & Cook.

Leo Cook says Yelovich made things easier for copywriters because he was one of the few art directors who also wrote his own headlines.

The award-winning creative director was also known around the agency as the ‘king of double entendres’ because he believed advertising should be provocative, as well as informative.

Yelovich is survived by his wife Dorothy and young daughters Audessa and Nadine.

Donations can be made to The Brain Cancer Research Department, Victoria Hospital, London, Ont.