PMB Index

- Per cent of teenagers who watch game shows, Mon.-Fri. 5-7 p.m. in a typical week: 19. Per cent of professionals: 10. Per cent of Quebecers: 24- Per cent of Mon.-Fri. soap/serial drama viewers 5-7 p.m. who have no high school...

- Per cent of teenagers who watch game shows, Mon.-Fri. 5-7 p.m. in a typical week: 19. Per cent of professionals: 10. Per cent of Quebecers: 24

- Per cent of Mon.-Fri. soap/serial drama viewers 5-7 p.m. who have no high school diploma: 40. Per cent who are post-graduates: 3

- Agree strongly that ‘Television is my primary source of entertainment:’ Over-65 index: 185. High school graduate: 87. Professionals index: 51

- Per cent of francophone females watching daytime soap/serial dramas Mon.-Fri.: 14. Per cent of anglophones: 30

- Per cent of holders of 3+ credit cards who watch news/current affairs on tv: 73. Per cent who watch family dramas: 12

- Index of females who attend classical concerts who watch tv documentaries: 142. Index watching ‘soaps’: 54*

- Per cent of people playing back recorded tv programs who ‘fast forward’ through commercials: 45

- Index of female frequent wine drinkers watching tv documentaries in a typical week: 139. Index watching game shows: 78

- Index of mutual funds participants watching more than six hours of recorded tv programs per week: 148

- Index of frequent buyers of stocks/bonds viewing tv on Sundays in a typical week: 113. Index 5-7 p.m. on weekdays: 72

- Index of female heavy laundry detergent users watching tv soaps/serial dramas: 105. Index watching documentaries: 106

*An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.