B&H show a blast

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692 or fax (416) 510-1694.

The only musical fireworks competition in the world – The Benson & Hedges Inc. Symphony of Fire – takes place in Toronto June 23 to July 10, and Vancouver, July 31 to Aug. 11.

Top artists in the business of fireworks from France, Portugal, England, Italy and Canada will each display their most innovative and elaborate fireworks synchronized to some of the world’s finest music.

Toronto’s 1992 staging drew more than 2.3 million spectators to the lakeshore. This year, it has added an additional show with a special presentation by the top fireworks company from Portugal celebrating the 40th anniversary of the Portuguese community in Canada.

The fourth annual Vancouver Symphony of Fire will be staged at English Bay, with competitors from Canada, Italy and France.

Benefits to sponsors include on-site visibility, inclusion in the event advertising campaign (tv, radio, print, transit, p-o-p), event tickets and public relations activities.

In addition to Benson & Hedges, main sponsors for the Toronto event are local tv station cfto, local radio stations The Mix 99.9 and CFRB 1010 and The Royal York Hotel, with The Globe and Mail as the newest member of the sponsorship team.

Main sponsors for the Vancouver event are The Vancouver Sun, CKNW 98 Radio and bctv.

British Airways is the airline sponsor and has donated a theatre trip for two to London for contest winners in Vancouver and Toronto.

For more information, call Wende Cartwright at (416) 442-3667.

The Stampede is on

The romance of days past and the thrill of modern rodeo ride into Calgary July 9-18 when The Calgary Exhibition & Stampede returns for its 81st annual run.

No. 1 in average daily attendance in Canada, and ranked as the ninth-largest fair in North America, this year’s will continue to deliver events such as the half-million-dollar rodeo, chuckwagon races, lady luck in the Frontier Casino, the Stampede parade and free entertainment.

Major stampede sponsorships are divided into three categories: Cattle Baron ($10,000 to $39,999), Ranchman ($40,000 to $74,999) and Stockmen’s Club ($75,000 and up.)

Participation consists of financial contributions towards the cost of existing and new programs, provision of services to park operations and/or contributing goods and products which would otherwise be bought by the stampede.

Sponsorship agreements may consist of title ownership of events, promotional rights, product supply, employee involvement, category exclusivity or preferred supplier status.

Amoco, Safeway, Molson Breweries, Budweiser, Nova, Husky Oil, Shell and Northern Telecom are a sample of some sponsors.

For more information, contact Paul Rosenberg at (403) 261-9340.

Colour Your World takes flight

A hot-air balloon, crafted in the shape of a giant paint can and brush, and owned by Colour Your World, was officially launched in Toronto on June 1 for a cross-Canada fundraising drive on behalf of The Children’s Wish Foundation of Canada.

During the course of the balloon’s five-month journey, Colour Your World’s goal is to raise more than $250,000 for the foundation.

Established in 1984, The Children’s Wish Foundation of Canada’s goal is to provide the once-in-a-lifetime joy of having a wish come true for children with high-risk life-threatening illnesses.

Scheduled stops for the balloon include the London International Air Show, Brockville Special Balloon Shapes Festival and the Calgary Stampede & Exhibition.

When the balloon is sighted over their town or city, residents will be encouraged to call toll-free 1-800-267-9474 to make a donation.

In addition, Children’s Wish T-shirts will be sold at the balloon’s take off and landing zones, with proceeds going directly to the foundation.

The Toronto Argonauts Football Club has also joined the promotion by introducing a special student id card, which will allow 600,000 elementary and secondary students to buy up to four tickets throughout the season for $6 each, with 25 cents as a donation to Children’s Wish.

For more information, contact Anita Boutzis of The Edelman Houston Group at (416) 979-1120.