The ctv Television Network has joined a Cineplex Odeon promotion to bring the Greatest Moments in Canadian Sport to 150 movie screens across Canada.
The promotion is slated for Cineplex Odeon theatres (Empire Theatres in Atlantic Canada) late this fall in time for the buildup to the Olympic Winter Games in Lillehammer, Norway in 1994.
ctv has the Canadian English-language tv rights to the Games.
Ottawa’s Canadian Sport & Fitness Marketing brought ctv and Cineplex together. DC