Irwin’s Xmas toys

Toronto-based Irwin Toy unveiled a lineup of more than 20 new toys for the upcoming Christmas season earlier this month at its annual meeting.Many will be in toy stores by August, including hot new entry Chef Bruno's Spaghetti Maker, which allows...

Toronto-based Irwin Toy unveiled a lineup of more than 20 new toys for the upcoming Christmas season earlier this month at its annual meeting.

Many will be in toy stores by August, including hot new entry Chef Bruno’s Spaghetti Maker, which allows children to make their own fresh pasta, and advertising will get under way in September.

Although Irwin spends 90% of its ad budget on tv, it uses print ads in parenting and women’s magazines for its Tomy line of preschool toys.

tv advertising for the spaghetti maker will air mid-September to mid-December during children’s programming. PS