LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.More newspaper newsMario Savard's comparison of Toronto to Montreal dailies...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

More newspaper news

Mario Savard’s comparison of Toronto to Montreal dailies in the May 31 Special Report (‘Readership in Quebec,’) didn’t mention some key factors which tell all when comparing daily newspapers in Canada’s two largest cities.

In Toronto, the broadsheet (The Toronto Star) leads with 42% reach, while The Toronto Sun, the tabloid, has a 28% reach.

In Montreal, the reverse is true, with Le Journal de Montreal, the tabloid, leading, with 38% reach, while La Presse, the broadsheet, has 29% coverage.

All these figures are confirmed from Nadbank 1992 Adults/French Adults; Read Yesterday.

Le Journal de Quebec, also a tabloid, enjoys the leading role in Quebec City.

Quebecers at all levels of income and occupation prefer the convenience of a tabloid format.

While Savard’s article was interesting and informative, it failed to provide the complete picture surrounding the Quebec market.

Ruth Douglas

Sales Director

Quebecor Media Sales

Toronto