Loyalty program for small businesses

There has been another entry in the burgeoning business of customer loyalty programs, this time using inexpensive pc-based technology.Peter Klein, president and co-owner of Klein electronic and software engineering, says his company's SHOPTECH 2000 database marketing/shopper loyalty program is a tool...

There has been another entry in the burgeoning business of customer loyalty programs, this time using inexpensive pc-based technology.

Peter Klein, president and co-owner of Klein electronic and software engineering, says his company’s SHOPTECH 2000 database marketing/shopper loyalty program is a tool aimed at smaller retail groups, dispensing with the high cost of better-known customer retention schemes.

Klein says his company’s SHOPTECH 2000 is designed to be ‘mall-specific’ but can be reconfigured for other uses.

Klein says he sells SHOPTECH 2000 to malls as a hardware and software package.

The mall’s administration is responsible for signing up shoppers and issuing their id cards, promotion, data collection and the mailing of notices of accrued benefits.

Klein says each store signed up gets a card ‘swipe’ terminal similar to credit card verification machines.

When there have been sufficient entries the information is sent over regular phone lines to a data collector which runs shopcom, the data collection software of SHOPTECH 2000.