Regatta offers access to upscale market

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company. Angela R. McKenzie is the primary researcher for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Angela R. McKenzie is the primary researcher for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Angela at (416) 510-1692 or (416) 923-9446. Fax (416) 510-1694.

The Canadian Olympic-training Regatta (cork) at Kingston, Ont., and the Canadian Yachting Association (cya) have combined their networking resources to offer corporations direct and indirect access to the upper-end market and the 500,000 active sailors in Canada.

Cork, the third-largest regatta in the world and one of four regattas on the Can-Am Olympic Class Series Circuit, enjoys a high profile in Canada and in the sailing world.

Since its inception in 1969, cork has grown substantially over the years, with CORK 1991 directly involving more than 750 boats and 2,000 people.

This growth has occurred for two reasons – the quality of the event, and the organizers’ ability to expertly service sponsors.

CORK 1992 will be held from Aug. 22-28 at the site of the 1976 Summer Olympics sailing event in Kingston.

Select cork/cya sponsorship packages are available for 1992 and the longer term.

For more information, contact Brian Lane, Canadian Yachting Association at (613) 748-5687, or fax to (613) 748-5688.

Youth line

The Fondation des Marchands Canadian Tire du Quebec is the main sponsor of the Tel-jeunes service.

Founded less than a year ago by the Generations Association, Tel-jeunes offers young people aged five to 20 a help line service.

Thus far, about 29,000 calls have been received by Tel-jeunes that illustrate the great demand for the service.

The contribution of the foundation will enable Tel-jeunes to add a second 800 line.

Formed in 1989, the foundation represents 90 dealers, all of whom own franchises.

It opted for humanitarian sponsorship because it wanted to be close to the population, its needs and, particularly, youth because they are an important part of the evolution of society.

The Tel-jeunes service was ideal because it was compatible with the image of Canadian Tire, it met a particular need important to Quebecers, and had positive results in Quebec.

Finally, it could offer the Fondation des Marchands Canadian Tire du Quebec a high exposure.

The Symbiose sponsorship agency played an integral part in attracting the foundation sponsorship for the Tel-jeunes service.

Organizations wishing to contribute to any of the Symbiose humanitarian projects should contact Vincent Fischer at (514) 842-4598.

Kat’s the Boss

Behind Canada’s fastest woman on four wheels, Katherine ‘Kat’ Teasdale, is the Hugo Boss man, Eric Silverman.

The prestigious men’s clothing company is an associate sponsor for the racing super starlet at the 1992 Molson Indy race to be held July 17-19 at the Canadian National Exhibition grounds in Toronto.

Teasdale began racing formula 2000 cars in 1988. She quickly moved from regional to national, then on to professional driving, winning races as she climbed the motor sports ladder.

In 1989 and 1990 she was the National Champion in Canada in Grand Sports, driving an iroc-z, losing the title in 1991 due to event conflicts with the Corvette race program throughout North America.

To date, Teasdale’s accomplishments include 177 first-place finishes, and also playing the role of president for her own company, Black Kat Racing.

For more information, contact Condi at (416) 960-7442, or John MaGill at (416) 367-9100.

Serving charity

The Olive Garden Restaurant and the Players Limited Legends of Tennis will sponsor The Olive Garden Serve It Up For Charity Dinner in aid of the United Way Crisis Services and the Canadian Tennis Foundation.

Dinner will be served on July 18, in conjunction with the many activities of the Olive Garden Fair, which returns to the National Tennis Centre at York University in Toronto during the Players Ltd. on July 21-25.

To add new meaning to the word service, contributors who attend the dinner will be waited on by the likes of Pancho Gonzales, the guest of honor at the Legends event, and other former greats such as Rod Laver, Ken Rosewall, Lew Hoad, Frank Sedgman, Vitas Gerulaitis and the ever colorful Ilie Nastase.

Other activities taking place during the Olive Garden Fair include free clinics, contests and demonstrations in wheelchairs and children’s tennis.

For more information on how to become involved with the Olive Garden Serve It Up For Charity Dinner, contact Peter Lindsay, director of national events, at (416) 665-9777.

High tech tee-off

Canadian high technology companies are gearing up for the eighth annual Canadian Computer Charity Golf Classic, scheduled for Aug. 25 at the Spring Lakes Golf and Country Club in Stouffville, Ont.

Proceeds go to Toronto’s Princess Margaret Hospital and the Easter Seals Foundation.

Although restricted to individuals and companies in the high tech industry, the Classic has raised $250,000 over the last seven years, with this year’s goal being $80,000.

To participate, high tech companies are asked for $500 to sponsor a hole, a $500 golf prize and an item for the evening auction.

Golfers pay $150 for the day, which covers off-green fees, a motorized golf cart, dinner, entertainment, prizes and the auction. Also, a high tech host/hostess is designated to oversee the event.

Frank Squizzato, one of the Classic’s founding members, says the original and continuing goal of the event is to foster co-operation for the benefit of others in the community.

For more information, contact Frank Squizzato at Forefront Graphics at (416) 636-4444, or George Soltys, Plesman Publications at (416) 497-9562, ext. 309.