For the record…

This fall, Gillette will launch its new SensorExcel razor in Canada and EuropeThe SensorExcel, which will be introduced to other markets in 1994, is an upgrade of the Gillette Sensor, launched by Gillette in 1990.Gillette Canada of Kirkland, Que. has said...

This fall, Gillette will launch its new SensorExcel razor in Canada and Europe

The SensorExcel, which will be introduced to other markets in 1994, is an upgrade of the Gillette Sensor, launched by Gillette in 1990.

Gillette Canada of Kirkland, Que. has said it will allocate $5 million to marketing support for the launch in the first year.

Gillette’s Canadian ad agency is McKim Baker Lovick/BBDO.

- Sun Microsystems of Milpitas, Calif. has folded its network support, education programs and value-added services into a new company called SunSystems.

In Canada, the wholly owned subsidiary, formed July 1, will be headed by Dave Walton, who has been director of customer support at Sun Microsystems of Canada for the past eight years.

Sun Microsystems is an integrated portfolio of businesses that supply distributed computing technologies, products and services.

- Toronto-based Novopharm has acquired a u.s.-based drug manufacturer, Granutec.

A manufacturer of private-label, over-the-counter pharmaceuticals with reported 1992 sales of US$32 million, Granutec has manufacturing facilities in North Carolina and packaging and distribution facilities in Florida.

The acquisition will facilitate Novopharm’s expansion plans for its generic pharmaceutical business into the u.s.

- Staples, the u.s.-based office supply superstore chain, has injected new cash into Business Depot, raising its ownership from 20% to 42%.

Business Depot was launched in 1991 and has 14 office supply superstores in Ontario.

This month, the Toronto-based company will open its first outlet outside Ontario, in Gatineau, Que.

By the end of the year, Business Depot expects to have opened 30 outlets.

- Toshiba of Canada Information Systems Group has introduced a portable multimedia computer.

The T6600C, which weighs slightly more than 17 pounds, incorporates text, graphics, animation, sound and video.

The suggested retail price for the basic model is $11,399.

- Loomis & Toles opened Canada’s first arts-and-crafts superstore on June 24 in Toronto.

Loomis & Toles Artsmart is a 20,000-square-foot outlet that carries products to meet a wide range of needs, including those of the graphics and fine arts communities, business professionals and parents with children.

Concept development and design was by 2 Dimensions of Toronto.

- Quebec’s Federation des Caisse Populaires Desjardins has launched a province-wide baseball promotion, ‘Desjardins Double Play,’ in conjunction with The Telemedia Network and the Montreal Expos.

The promotion features a grand prize of tickets to all of Major League Baseball’s World Series games, no matter what teams participate or where they are played, including travel, accommodation and spending money.

Alternately, the winner can elect to receive a $10,000 diversified term deposit.

To participate, contestants fill out a card at a Caisse Desjardins location and drop it in the mail. Telemedia will announce the winners during Expos broadcasts.

- Moore, the world’s largest producer of business forms, has signed a deal with KoBel International of Milton, Vt., giving the Toronto-based company the marketing rights to a new business label product.

DuoFace labels are mounted back to back, eliminating the need for backing paper.

Moore expects the new product – which can be produced for less than traditional labels and causes less environmental waste – will give it an edge in the market place.

Advertising will be handled by McCabe Neill & Associates.

- Dairyworld Foods of Burnaby, b.c. has launched an estimated $200,000 sales promotion directed at consumers and retailers.

The consumer portion involves a frequent buyer scratch-and-win card to award, at least, a free cone, and, at most, a family vacation to Euro Disney or Disneyland.

The ‘dipping account’ portion enters participating retailers in a draw for travel and other prizes. Additional awards will be given on an incentive basis linked to purchase volumes.

Agency is Scali McCabe Sloves of Vancouver.

- After last year’s launch of the EcoWriter Recycled Fibre Pencil, FaberCastell Canada this month introduced the EcoWriter Recycled Retractable Pen.

Both products are made almost entirely from recycled materials.

In addition to containing recycled plastics, the pen uses non-toxic, organically-based inks and comes with a refill.

According to FaberCastell, Canadians use 150 million disposable pens yearly.