Guess watches to MacLaren

Good work for one client has helped Publicite MacLaren:Lintas of Montreal nab a new one. In January, the agency was awarded the national account for Guess jeans, which are distributed by Strandel of Montreal.Based on that relationship, Timex, another Guess licensee,...

Good work for one client has helped Publicite MacLaren:Lintas of Montreal nab a new one.

In January, the agency was awarded the national account for Guess jeans, which are distributed by Strandel of Montreal.

Based on that relationship, Timex, another Guess licensee, assigned MacLaren:Lintas a project for its Guess brand watches.

Timex was pleased with the work and has recently signed MacLaren:Lintas as the national agency for its Guess and Monet brand watches.

Magazine ads have started in Montreal women’s magazines, but further media plans, and the budget, are not being released.

Polygram picks Cundari

cundari Group of Toronto is the winner of a recent review staged by Polygram Records of Markham, Ont.

The assignment is for Polygram’s special projects division, which handles the company’s premiums and incentives business.